Privacy Policy

Last updated: July 2026

1. Introduction

Welcome to The Local SEO Experts, a trading name of Traction Tactics Limited ("we", "our", or "us"). We take your privacy seriously and are dedicated to safeguarding your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This privacy policy informs you about how we look after your personal data when you visit our website (regardless of where you visit it from) or engage our local SEO, website design, or AI search visibility services, and tells you about your privacy rights and how the law protects you.

2. Data Controller

Traction Tactics Limited acts as the data controller for your personal information. You can reach us at:

The Old Farm Barns, Lowlands Farm, Riversdown Road, West Meon, Hampshire, GU32 1JS, United Kingdom.
Phone: 01730 772030
Email: hello@tractiontactics.com

3. Information We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified. We may gather, use, store, and share various types of personal information about you, which include:

• Identity Data: First name, last name, username or similar identifier, title, and business name.
• Contact Data: Email address, telephone numbers, business address, and billing address.
• Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data: Information about how you use our website, products, and services, including page views, navigation paths, and interactions with our content.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.
• Service Data: Credentials and access details required to provide our SEO and website services (e.g., Google Business Profile access, CMS logins, Google Analytics permissions).

4. How We Collect Your Data

We use different methods to collect data from and about you, including through:

• Direct interactions: You may give us your Identity, Contact, and Service Data by filling in forms (such as our Free Visibility Assessment form) or by corresponding with us by post, phone, email, or otherwise.
• Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources, such as analytics providers (e.g., Google), advertising networks, search information providers, and publicly available registers (e.g., Companies House).

5. How We Use Your Information

We will only process your personal data where we have a legal basis to do so. Typically, we use your data in the following circumstances:

• Performance of a Contract: To deliver our local SEO services, provide free visibility assessments, build websites, and manage our ongoing relationship with you.
• Legitimate Interests: To run our business, provide administration and IT services, ensure network security, prevent fraud, and study how customers use our services to develop our business and inform our marketing strategy.
• Consent: Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time.
• Legal Obligation: Where we need to comply with a legal or regulatory obligation.

6. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes outlined in section 5:

• Service Providers: Acting as processors who provide IT and system administration services, CRM platforms, hosting services, and specialist SEO tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush) necessary to deliver our services.
• Professional Advisers: Including lawyers, bankers, auditors, and insurers based in the UK who provide consultancy, banking, legal, insurance, and accounting services.
• HM Revenue & Customs, regulators, and other authorities: Based in the UK who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

7. Data Security

We have implemented robust security protocols to protect your personal data from being accidentally lost, misused, accessed without authorization, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

9. Your Legal Rights

Under specific circumstances, data protection legislation grants you rights regarding your personal data. These include the right to:

• Request access: Commonly known as a "data subject access request". This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction: Enables you to have any incomplete or inaccurate data we hold about you corrected.
• Request erasure: Enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.
• Object to processing: Where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object to processing on this ground.
• Request restriction of processing: Enables you to ask us to suspend the processing of your personal data in certain scenarios.
• Request the transfer: Of your personal data to you or to a third party.
• Withdraw consent at any time: Where we are relying on consent to process your personal data.

If you wish to exercise any of the rights set out above, please get in touch with us at hello@tractiontactics.com.

10. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.